Design | Copywriting
Museum of Modern Brands
CLIENT
Part of Masters in Branding led by
Debbie Millman
FEATURE
CHALLENGE
Use art to re-contextualise brands and provide commentary on how they present themselves. Lead the project for 100 consecutive days, with a new post each day.
CONCEPT
Art is a reflection of our society, and so are brands. When you combine the two, you bring about narratives of how brands mold and shape cultures, behaviors, and our environment. “Museum of Modern Brands” transforms historically and culturally rooted artworks by incorporating branded objects, reshaping their narratives and offering a fresh perspective in contemporary society.
As a resident of New York City, and living amidst some of the most iconic works of art, MoMB was also my personal journey to learn more about classical art.
Hopper is applauded for being the artist who predicted the challenges of society in the post-pandemic world. Nighthawks, one of his most iconic works, depict loneliness in bigger cities. This take makes us wonder how Grubhub has further isolated our society.
