VISUAL IDENTITY | 2022
Long Finish
CLIENT
Ramen Donn Cloud Kitchen
ROLE
Brand Designer
TEAM
Kunal Dogra, Karan Malik
CHALLENGE
Creating a visual identity for a premium ramen shop based out of India and creating a system that can be adopted in a franchise model.
INSIGHT AND IDEA
The founders of Ramen Donn wanted to expand their cloud kitchen ramen business for ramen purists through a physical space. After speaking to the founders the one thread that stuck out was —
CONTEXT
Ramen Donn was a cloud kitchen founded during the pandemic. After great success and audience feedback, founders Kunal Singh Dogra and Karan Malik decided to expand the cloud kitchen into a physical space in Gurgaon India under the name Long Finish.
“We love ramen, and that’s how simple it is!”
Long Finish’s visual identity focused on simplicity. Ramen is the main hero, and we did not want to take away from it.
SOLUTION
The new identity positions Long Finish with a more premium look and feel. Bold and simple, similar to the ideology that the brand stands for with its hero selling point — ramen.
